The pop-up wil take place during the Christmas period, and aims to act as a creative hub for photography enthusiasts, and will offer a week of experiences and creative expertise, as well as showcasing a collection of Kodak products. In addition, guests will get an exclusive opportunity to test out and purchase the new Kodak Ektra Smartphone.
Visitors will be able to attend tutorials on how to take photographs using the Kodak Ektra smartphone, enjoy photography exhibitions and engage with in-house photography experts to learn new skills and techniques.
For the first time outside of the USA, a limited edition 'Opening Ceremony' Kodak capsule collection will be available to purchase inside the pop-up.
The experience seeks to benefit and inspire amateurs and professionals, allowing them to immserse themselves in Kodak's heritage of photography and image technology.
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