Knowledge

In-depth reporting, brand experience case studies, expert advice and special reports including the 2016 Brand Experience Report, Sector Insight and the Event 100 Club.

Sector Insight

Global Agencies: A world of experiential

Global Agencies: A world of experiential

Discover the agencies championing brand experiences in every corner of the globe. These aren't necessarily the biggest, the most boutique or the achingly...

Global: The brand activations at Rio 2016

Global: The brand activations at Rio 2016

Agencies reveal what we can expect from the biggest sporting event of the year - the Rio 2016 Olympics.

Global activations: Patrón

Global activations: Patrón

Lee Applbaum, global chief marketing officer of The Patron Spirits Company, talks about the tequila brand's global marketing strategies.

Global activations: Boundless ideas

Global activations: Boundless ideas

Brands and agencies are extending their reach with activations that straddle the continents. Georgi Gyton looks at the pitfalls and rewards.

Sector Insight

Event 100 Club

The 100 most influential people in the industry, as voted by more than 6,500 of Event magazine's readers.

Creativity report

Event's Creativity Report surveyed more than 150 brand experience professionals on the subject of creativity to find out how they are coping under the strain to constantly innovate.

SECRET EVENTS

Event's special report tells you how to plan and run secret events, with case studies including Secret Cinema and Cubanisto, together with a round-up of unusual venues.

Brand Experience report

Event's second Brand Experience Report surveyed more than 200 agencies to find out the key trends affecting the sector. Plus a list of 30 agencies ranked by experiential billings.

Focus On Sport

Focus On sport

How sport can connect brands with customers, with case studies from the World Cup, Commonwealth Games and Wimbledon.