Knowledge

In-depth reporting, brand experience case studies, expert advice and special reports including the 2016 Brand Experience Report, Sector Insight and the Event 100 Club.

Sector Insight

Report: Festivals 2025 - Download

Report: Festivals 2025 - Download

Download Event's subscriber-only report - Festivals 2025: An experiential landscape - a collection of essays, data and case studies exploring the future...

Experience vs Things: What to do, Next?

Experience vs Things: What to do, Next?

With a generational shift in spending 'on experiences and away from things', how can retailers profit in the age of experiences?

Behind the brand: Ikea's experiential DNA

Behind the brand: Ikea's experiential DNA

Laurent Tiersen, country marketing manager at Ikea UK and Ireland, explains why experiential is deeply embedded in the furniture retailer's DNA.

Report: The Future of Shopper Activations - Download

Report: The Future of Shopper Activations - Download

Download Event's subscriber-only shopper report, in partnership with Westfield, which brings together seven essays on the biggest trends shaping this rapidly-changing...

Insight

Event 100 Club

The 100 most influential people in the industry, as voted by more than 6,500 of Event magazine's readers.

Brand Experience report

Event's second Brand Experience Report surveyed more than 200 agencies to find out the key trends affecting the sector. Plus a list of 30 agencies ranked by experiential billings.