Knowledge

In-depth reporting, brand experience case studies, expert advice and special reports including the 2016 Brand Experience Report, Sector Insight and the Event 100 Club.

Sector Insight

Report: The Future of Shopper Activations - Download

Report: The Future of Shopper Activations - Download

Download Event's subscriber-only shopper report, in partnership with Westfield, which brings together seven essays on the biggest trends shaping this rapidly-changing...

Hot Pickle's 17 predictions for 2017

Hot Pickle's 17 predictions for 2017

Event's Brand Experience Agency of the Year, Hot Pickle, looks at the year ahead for experiential.

Behind the brand: Three Mobile

Behind the brand: Three Mobile

Lianne Norry, director of brand and communications at Three Mobile, talks to Event about why experiential is a growing focus for the brand.

Brand Slam: Sweaty Betty vs Lululemon

Brand Slam: Sweaty Betty vs Lululemon

In this month's Brand Slam, we pitch the experiential marketing strategies of fitness brands Sweaty Betty and Lululemon Athletica against each other.

Sector Insight

Event 100 Club

The 100 most influential people in the industry, as voted by more than 6,500 of Event magazine's readers.

Creativity report

Event's Creativity Report surveyed more than 150 brand experience professionals on the subject of creativity to find out how they are coping under the strain to constantly innovate.

SECRET EVENTS

Event's special report tells you how to plan and run secret events, with case studies including Secret Cinema and Cubanisto, together with a round-up of unusual venues.

Brand Experience report

Event's second Brand Experience Report surveyed more than 200 agencies to find out the key trends affecting the sector. Plus a list of 30 agencies ranked by experiential billings.

Focus On Sport

Focus On sport

How sport can connect brands with customers, with case studies from the World Cup, Commonwealth Games and Wimbledon.