Knowledge

In-depth reporting, brand experience case studies, expert advice and special reports including the 2016 Brand Experience Report, Sector Insight and the Event 100 Club.

Sector Insight

Shopper report: Creating brand experiences

Shopper report: Creating brand experiences

In Event's new report, The Future of Shopper Activations, editor-in-chief Yasmin Arrigo discusses how immersive experiences are becoming more crucial in...

Behind the brand: Bacardi's Zara Mirza

Behind the brand: Bacardi's Zara Mirza

Event caught up with Bacardi's head of creative excellence, Zara Mirza, at the brand's No Commission event to discuss the importance of experiential, and...

Making it in America

Making it in America

As Sense prepares for its Stateside debut, board director Sarah Priestman speaks to Event's editor-in-chief Yasmin Arrigo about the agency's US launch.

How the NFL embraced Twickenham

How the NFL embraced Twickenham

Paul Southby, senior project director at Wasserman, reflects on the NFL's tenth birthday in the UK and its recent debut at Twickenham.

Sector Insight

Event 100 Club

The 100 most influential people in the industry, as voted by more than 6,500 of Event magazine's readers.

Creativity report

Event's Creativity Report surveyed more than 150 brand experience professionals on the subject of creativity to find out how they are coping under the strain to constantly innovate.

SECRET EVENTS

Event's special report tells you how to plan and run secret events, with case studies including Secret Cinema and Cubanisto, together with a round-up of unusual venues.

Brand Experience report

Event's second Brand Experience Report surveyed more than 200 agencies to find out the key trends affecting the sector. Plus a list of 30 agencies ranked by experiential billings.

Focus On Sport

Focus On sport

How sport can connect brands with customers, with case studies from the World Cup, Commonwealth Games and Wimbledon.