Knauf Insulation chooses Hidden Creative to create augmented reality presentations

Knauf Insulation appointed augmented reality specialist Hidden Creative to create visual representations of its insulation products at Ecobuild from 1 - 3 March at Excel London.

Knauf Insulation appoints Augmented Reality specialist Hidden Creative
Knauf Insulation appoints Augmented Reality specialist Hidden Creative
"The new augmented marketing tools will allow the Knauf team to physically recreate how the insulation will work within a product and further demonstrate the benefits to end-users," said Hidden Creative chief executive Matt Trubow.

"The three separate augmented demonstrations provide a visual representation of the way in which each product works and complements the expensive custom-built models for every event," added Knauf Insulation head of communications for Northern Europe.

"Using the technology also means that the augmentations will be accessible to our end users after the event has finished so is a continued way for people to receive information."

Knauf Insulation manufacture energy efficient, thermal and acoustic insulation solutions.

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