Kit and Ace targets top hotels with travelling pop-up series

Canadian retail brand Kit and Ace is teaming up with luxury hotels across the globe to launch branded pop-ups within the buildings.

The pop-up will visit luxury hotels in six cities across the globe
The pop-up will visit luxury hotels in six cities across the globe

Coined The Carry-On, the pop-up series will offer guests the chance to shop a selection of the brand’s pieces without leaving their hotel, and the experience is also open to city-dwellers.

The activity will kick off on Friday (1 April) until 3 April at Hotel Zetta in San Francisco, followed by Los Angeles’ Palihouse West Hollywood hotel from 8-13 April.

The Mondrian London will house the pop-up from 13-20 April, at which point the brand will make its way to Australia. Guests of Art Series, The Olsen in Melbourne will be able to peruse Kit and Ace products from 11-17 April, meanwhile The Old Clare Hotel in Sydney will welcome the pop-up from 20-26 April.

Finally, the campaign will end with a one-month residency at the Refinery Hotel in New York from 28 April to 30 May.    

The campaign will also extend online – the Kit and Ace website will include travel-friendly resources, such as insider information about each of the cities the pop-up is to visit, and travel clothing suggestions for these locations.

JJ Wilson, co-founder and head of brand at Kit and Ace, said: "The Carry-On pop-up concept was developed knowing that travellers discover cities online well before checking into their hotel.

"We wanted to create a multi-platform experience that offered the same content online and offline where people could shop travel essentials and explore cities around the world at the same time."

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