Kipling to celebrate relationships with #WeMakeHappy activation

Kipling, the women's accessory brand, is launching a global activation celebrating relationships called #WeMakeHappy.

The new campaign will arrive on the South Bank on 18 June
The new campaign will arrive on the South Bank on 18 June

This follows last year’s campaign in which Kipling expressed happiness by laying a 300-meter colourful carpet across London Bridge.

This year #WeMakeHappy will celebrate the people who make the world a beautiful place, on London’s South Bank on 18 June.

The activation kicks off with a celebration of relationships by offering Londoners the opportunity to share a message with their loved on

These loved ones will then be surprised with an event invitation encouraging them to pick up their message on London’s South Bank.  

Visitors will be able to explore the #WeMakeHappy balloon installation and find their very own message.

Messages can be sent from the #WeMakeHappy website until the 12 June.

More: In pictures: Kipling's immersive kaleidoscope creation in London.

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