This follows last year’s campaign in which Kipling expressed happiness by laying a 300-meter colourful carpet across London Bridge.
This year #WeMakeHappy will celebrate the people who make the world a beautiful place, on London’s South Bank on 18 June.
The activation kicks off with a celebration of relationships by offering Londoners the opportunity to share a message with their loved on we-makehappy.com.
These loved ones will then be surprised with an event invitation encouraging them to pick up their message on London’s South Bank.
Visitors will be able to explore the #WeMakeHappy balloon installation and find their very own message.
Messages can be sent from the #WeMakeHappy website until the 12 June.
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