Jack Morton Worldwide will again produce the whole New Year’s Eve celebrations, which will take place along the Thames and involve the iconic London Eye.
'There is something exhilarating and primal about the flashing lights and noisy explosions of a fireworks display, especially on New Year's Eve," said London Mayor Boris Johnson.
"With our dazzling display we want to capture the dynamism, colour and energy that are the hallmarks of our great city. Some tough decisions have had to be taken this year, but as we go into 2011, let's look forward to future growth and successes ahead, embracing the opportunities of the coming year with confidence and optimism."
A soundtrack for the event is being created by 'BBC Radio 1's award-winning DJ, Nihal.
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