Kevin Jackson expands empire with Engage Works director role

Kevin Jackson, founder of The Experience is the Marketing, has joined interactive technology group Engage Works as sales director.

Kevin Jackson joins Engage Works as sales director
Kevin Jackson joins Engage Works as sales director

Jackson will lead the agency on both sales and marketing strategy, providing both Engage Works and its innovation space, Flux, with ‘growth-based counsel’ on strategy.

He will continue to head up his own new agency venture, which was announced last month, as well as his presidency of ISES UK.

Jackson said: "Engage Works are a new breed of agency that represent the future of this industry. They are smart, progressive, innovative and have a great business will, and deserves to, grow." 

Vanessa Whiteside, head of marketing at Engage Works, added: "We’re a growth business, we have an amazing service, world class client brands and an exceptional team - we wanted someone that could work with us in this growth, open doors for us and spread our message. This is what Kevin does very well." 

Paul and Scott Boulding have also joined Engage Works as part of its in-house creative team. The pair have previously worked for brands such as Vodafone, Warner Bros and Bentley, and specialise in merging the digital and experiential worlds.

Amelia Kallman has also been appointed to head up the Flux Innovation Lounge in London, while Aya Fisher has been hired as senior client director in Dubai. Engage Works opened up an innovation lounge and event space in the UAE city last month.

More: Engage Works announces new tech partnerships

Flux Innovation Lounge partners with Blank Canvas

Exclusive: Five things you need to know about Kevin Jackson's new agency

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