Ketel One announced as partner for Winter Yulefest

Vodka brand Ketel One is the official partner for London's Winter Yulefest, a winter festival created and staged by The Meredith Collective.

Ketel One announced as partner for Winter Yulefest
Ketel One announced as partner for Winter Yulefest

The Nordic-themed festival will take place in Shoreditch and will feature London's first alcoholic snow storm. Guests will experience a guaranteed white Christmas, as the rooms are filled with a boozy, pear and cinnamon infused blizzard.

To enhance the Nordic feel of the event, the venue has been decked out with taxidermy and sheepskin-laden nooks. Guests will be treated to nightly DJs, a woodland Wheel of Fortune and the chance to visit Tomte’s - or Santa's - Grotto.

Ketel One will be on hand to provide festive drinks and cocktails, featuring ingredients such as honey, cardamom, ginger, cinnamon and, of course, champagne.

David Beatty, brand ambassador for Ketel One, said: ‘We are thrilled to be a part of Nordic Yulefest 2016 - it's a brilliant opportunity to have some fun with the delicious flavours of the Nordic festive season and bring them to life in some Ketel One Christmas cocktails."

Guests will also be able to feast on smorgasbords of Nordic delicacies, such as barbecued reindeer and fermented blackberries, roasted and smoked duck with apple and prune, pickled herring tempura and dill mayonnaise, smoked Norwegian beef tartare and torched mackerel. 

Meredith O’Shaughnessy, founder of The Meredith Collective, said: "This year I wanted to create a White Christmas extravaganza, which is more captivating than anything anyone has seen before and will really spark people’s imaginations. Inspired by the snowy forests of the North, we have filled this enchanting pop-up with incredible décor, fascinating entertainment and created the world’s first alcohol snow storm."

The Winter Yulefest launched on 28 November, and will remain open until 18 December.

Also on 28 November, social media platform Instagram launched its Christmas fair at the Graphic Bar in Soho. On 5 December, rum brand The Kraken will stage an alternative Black Christmas feast in central London.

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