Kellogg's uses Iris for hazelnut and chocolate cereal launch

Kellogg's has turned to Iris Experience to launch its Krave cereal range in the UK.

Kellogg's uses Iris for hazelnut and chocolate cereal launch
Kellogg's uses Iris for hazelnut and chocolate cereal launch

The experiential agency will target universities and shopping centres, aiming to get the 18-24 market interested in the product.

The hazelnut and chocolate cereal will also make sampling appearances at events such as the Relentless Boardmasters Newquay surf festival in August.

Universities Krave will hit include Chester, Hull, Coventry and Southampton and city centres include Nottingham, Manchester and Leeds.

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