Kellogg's in £100,000-plus Red Nose Day experiential campaign

Kellogg’s has brought in CMW and TRO for a six-figure experiential campaign for Red Nose Day.

Kellogg's in £100,000-plus Red Nose Day experiential campaign
Kellogg's in £100,000-plus Red Nose Day experiential campaign
The activity is designed to highlight the tie-up between Rice Krispies Squares and the charity fund-raising day this Friday.

The campaign is visiting universities – a first for Kellogg’s – and sees students have their picture taken by vending machines and morphed into a smiley face by face-recognition technology.

The experiential campus tour is part of a wider £1m marketing campaign which includes outdoor advertising and digital activity, and will promote the Red Nose Day partnership.

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