Kayak transports Londoners to Miami with VR pop-up

Travel brand Kayak was one of many companies to capitalise on Blue Monday yesterday (18 January) by launching a virtual reality-led (VR) pop-up holiday destination.

Consumers were transported to the beach through sight, sound and touch
Consumers were transported to the beach through sight, sound and touch

The brand activation was open from 10.30am until 8.30pm at London’s Gallery Different on Percy Street.

Dubbed the Virtual Voyage, Kayak developed a VR experience that transported visitors to sun-soaked Miami for a few minutes. The venue was also themed around the concept of a summer holiday, allowing guests to literally experience the sand beneath their feet as they viewed and listened to the beach.

It was free for guests to try out, and they were also given the chance to win free flights to Spain with the company.

The experience was launched alongside the brand’s latest research, which showed that more than half of British adults feel they need a holiday before the end of January. The activation aimed to help consumers escape the January blues on what is known to be by marketers as the most depressing day of the year.

Agency 3 Monkeys collaborated with Kayak on the event.

Annie Wilson, vice-president of European business development at Kayak, said: "At Kayak we have always used technology to help Brits discover new and exciting places to explore and this takes things a step further by utilising the latest virtual reality technology to do so."

More travel-based VR: In pictures: STA Travel delivers VR experiences at Westfield London

Neilson Active Holidays launches try before you buy VR experience

Event TV: TGI Fridays launches VR Christmas experience for diners

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