Kate Spade New York to unveil edible art installation in London

Fashion label Kate Spade New York is celebrating the launch of its new London Regent Street store by erecting an edible art installation within the space.

The Sweet Suite will be located within the label's new store (facebook.com/katespadenewyork.uk)
The Sweet Suite will be located within the label's new store (facebook.com/katespadenewyork.uk)

Fans of the brand are being invited to visit the new outpost from 2-8pm on Friday (22 April) for the chance to view the Sweet Suite, created by artist Jennifer Rubell.

There will be opportunities to step into the installation, which is modelled on an upmarket hotel suite. Here, participants will be met by either dessert dishes or Kate Spade products, including accessories and handbags.

They will be able to indulge in the sweet treats, and those who uncover product will be able to take it home for free.

To highlight the link between New York – where Kate Spade is based, and London – the home of its now largest European store, the installation showcases features of iconic hotels found in both cities.

Additionally, those who make a purchase within the store throughout the day will receive a complimentary leather tassel keychain. 

Consumers can view the activity via the UKxoKATESPADENY hashtag.

Liberty London is currently housing a flower installation by Rebecca Louise Law, as part of its partnership with ice cream brand Häagen-Dazs.

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