Jura creates mystery-themed whisky tasting

Scotch whisky brand Jura is staging an immersive experience with a mystery and adventure theme.

Jura Whisky: mystery and adventure-themed event
Jura Whisky: mystery and adventure-themed event

The 'Isle of the Unexpected' event, implemented by agency Amplify, is taking place across several nights, from the 13-15 October and again from the 19-22 October at the Looking Glass Cocktail Club in Shoreditch, London. 

Devised in partnership with immersive art duo the Art Of Disappearing, The Isle of The Unexpected aims to be an interactive mystery adventure where immersive experience meets whisky tasting. Guests will work in teams of four to help Eric, an enigmatic movie director with creative block and a looming deadline, complete his masterpiece.

Teams will be challenged to test their wits and agility as they explore an elaborate theatrical set-cum-speakeasy, discovering the unique and inspiring stories of Jura’s coasts, craft, community and culture.

Relais & Châteaux is partnering with Bompas & Parr for an immersive tasting and art installation in Soho next week, to celebrate the joy of bees and to showcase some of the rarest honeys in the world.

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