Johnnie Walker to create golf pop-up for Ryder Cup

Diageo-owned whisky brand Johnnie Walker has developed a brand experience for this year's Ryder Cup (23-29 September) in Scotland, which will include a four-hole mini golf course.

Golf and whisky form centre at Johnnie Walker's Ryder Cup experience
Golf and whisky form centre at Johnnie Walker's Ryder Cup experience

The Johnnie Walker Experience, which Ryder Cup ticketholders can sign up for via a dedicated website, also gives attendees the opportunity to try a Johnnie & Ginger cocktail, created using Johnnie Walker Red Label mixed with ginger ale, while soaking up the atmosphere of the sporting competition. The experience is only open to those aged 18-years-old and older.

The experience, a short walk from the second hole of the PGA Centenary course, will form part of a series of activations the brand will execute during the international golfing tournament, which is taking place at Gleneagles Hotel in Perthshire, Scotland.

Guy Escolme, global brand director for Johnnie Walker, said: "Whisky and golf are two of Scotland greatest gifts to the world and what better way to celebrate them than with a visit to our spectacular pop-up house and a thrilling game of mini golf?

"The Johnnie Walker mini golf course tells the story of how the whiskies of John Walker & Sons travelled from the four corners of Scotland to the four corners of the world in a fun and relaxed environment."

During the Ryder Cup, Johnnie Walker is also aiming to get 25,000 people to ‘Join the Pact’ by asking them to make a commitment to never drink and drive.

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