Jo Malone plans scented playground experience for Brit Awards

Fragrance brand Jo Malone has devised a scented playground experience for talent backstage at this year's Brit Awards, which are set to take place on 24 February.

The Brits 2016 Artist’s Bar & Spa will be available for talent and presenters to enjoy (
The Brits 2016 Artist’s Bar & Spa will be available for talent and presenters to enjoy (

Artists and presenters will be invited to visit the playground to learn about Jo Malone's 'fragrance combining' philosophy and create their own unique scent, meanwhile members of the Jo Malone team will be providing hand and arm massages. 

A team of Laura Mercier make-up artists will also be present backstage, to provide bespoke ‘foundation fittings’ and touch ups, and the brand will be offering exclusive previews of its new Candleglow Soft Luminous foundation product.

Aromatherapy Associates will be offering a range of spa services to the stars, and skincare brand Pixi will deliver its treatments for the first time in the UK.

Hair styling services will be available from dry shampoo brand Colab Sheer & Invisible, and guests will be able to visit the Leighton Denny Expert Nails area to enjoy complimentary manicure services.

All of the brands will feature within the Brits 2016 Artist’s Bar & Spa pop-up, and their experiences will be available for all talent involved in the show. 

Google Play Music hosted the awards' official nominees after party at Mondrian London last month. View our gallery of the event, which was produced by Itch and also saw involvement from The Flash Pack and Bubble.

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