On 22 April, Jo Malone will invite shoppers to discover the limited edition fragrance via an experience at shopping centre Westfield London.
The brand will be hosting a blossom posy masterclass, inspired by the fragrance's white blossom and spring scent, which will teach guests how to create their own posy. Florists Harper & Tom’s will be instore to guide guests through the experience, and offer their expertise.
Customers will be served complementary sparkling wine and treats as they test out the new fragrance.
More: Beauty app MakeupPlus staged a a pop-up during London Fashion Week, which aimed to create the 'ultimate beauty destination'. In February, Giorgio Armani opened a pop-up in London for the first time.
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