On Saturday 26 November between 5pm to 9pm, in the House of Fraser, at the intu Metrocentre in Gateshead, customers are being invited to join the bath and body brand to discover a scented world of Christmas wonder.
Customers will be able to add the perfect finishing touch to their Christmas gift with a festive glitter message on the iconic Jo Malone London box, created live by their resident artist.
On Monday 5 December or Tuesday 6 December customers can also indulge some festive fizz and homemade mince pies as Jo Malone stylists will assist with all thei gift giving need for the Christmas period.
There is also a complimentary engraving event on Thursday, 8 December between 4pm to 8pm, where customers can customise a cologne or candle with engraved initials.
Earlier this year Jo Malone devised a scented playground experience for talent backstage at this year's Brit Awards, which took place on 24 February.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.