Jim Beam to stage barbershop pop-up

Bourbon brand Jim Beam Black is staging a barbershop pop-up at its Jim Beam American Stillhouse, offering guests complementary haircuts and beard trims.

Jim Beam to stage barbershop pop-up at its American Stillhouse
Jim Beam to stage barbershop pop-up at its American Stillhouse

The barbershop pop-up marks the first in a series of events that Jim Beam will stage across the US throughout this year, and each event will focus on an elevation of style through grooming and cocktail choices.

The barbers at the Jim Beam barbershop experience will also provide hair curling and makeup touch-ups for women visiting the distillery. Services for both men and women will be offered on a first-come first-served basis throughout the course of the two-day experience, which runs from 4-5 May. 

Guests will be able to take tours of the Jim Beam American Stillhouse throughout that week, and are invited to participate in the full bourbon production process, from mixing grains to bottling their own bottle of Jim Beam. 

In July, Jim Beam staged a pop-up bar at Edinburgh Fringe Festival, serving guests julep cocktails and classic American soul food. 

MoreAuchentoshan hosted a 'Can-archy' party in collaboration with BBQ street food vendor Smokey Tails during London Beer Week. 

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