Jeep to provide interactive driving experience at Farnborough Airshow

Jeep is offering visitors the chance to take part in an off-road obstacle course at this year's Farnborough International Airshow.

Jeep UK: activating at this year's Farnborough International Airshow
Jeep UK: activating at this year's Farnborough International Airshow

Jeep, the official vehicle supplier to the show, which takes place in Hampshire from 11-17 July, will have its entire range on display, including the Hardcore 4x4 of the Year Wrangler, 4x4 of the Year Renegade, the legendary Cherokee and Grand Cherokee.

The 4x4 auto brand, owened by Fiat Chrysler Automobiles UK, will also be celebrating its 75th anniversary at the show, and special anniversary editions of the Renegade and Cherokee models will be on display, while the entire range will be available for visitors to drive on an obstacle course built specially for the show.

Damien Dally, head of brand at Jeep UK said: "We are delighted to be taking part at this year’s Farnborough International Airshow. It’s one of the most famous airshows in the world which attracts thousands of people who we know are interested not just in aircraft, but in cars too, just like Jeep. Being at Farnborough will allow us to showcase our ever-popular range of Jeep vehicles."

Technical experts from Jeep will also be on hand during the show. Earlier this year, Jeep UK partnered with the Wings for Life World Run, and also partnered with Warner Bros to deliver a live experience inspired by the Batman v Superman: Dawn of Justice film.

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