Jeep expands Tough Mudder activity with new pop-up area

Jeep has announced that it is sponsoring the 2016 UK Tough Mudder events, which kick off this weekend (30 April-1 May).

Jeep is sponsoring all 12 Tough Mudder events in the UK this year
Jeep is sponsoring all 12 Tough Mudder events in the UK this year

The automotive brand has devised the new Jeep Fest Service Station for this year’s event series, which will see a live DJ play tracks designed to motivate participants, and war paint will be available. 

The space will also offer contestants a place to relax, and people will be able to stop off to pick up a car seat cover post-event, to ensure their vehicle interiors are protected from the mud for their journey home. 

Jeep’s ‘Mud Mile’ will also be making its return to the events.

Jeep owners will be privy to VIP parking onsite, and the company will be providing its Renegade, Cherokee and Grand Cherokee vehicles to organisers across all 12 events.

Damien Dally, head of brand at Jeep UK: "It’s great to be working with Tough Mudder for a third year. It is a unique race series and shares Jeep’s love for adventure, thrill-seeking and pushing the boundaries.

"We have great admiration for all of the contenders as they test their own limit – something which we strive to do at Jeep. Opening the Jeep Fest Service Station will provide Mudders with a place they can focus pre-race and relax afterwards. We will also be able to show them the latest range of vehicles available from Jeep."

Jeep recently teamed up with agency Initials to host a Batman vs Superman: Dawn of Justice-themed experience featuring its Renegade model.

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