Baker’s remit will be to lead the global growth of the company, with responsibility for the marketing, sales, strategy and creative services teams. The Buckinghamshire-based agency currently works with the likes of Disney, Airbus Group and Bombardier.
Her appointment is the latest in a series of additions to the agency’s senior leadership team. March saw Olivier Vallee, the former managing director of George P Johnson, join the agency as managing director.
Vallee said: "As we embark on the next chapter of our evolution, and to support our continued growth, we wanted someone able to bring together sales, strategy and creative to deliver insight-led solutions for our clients and to the wider market.
"Jane has been involved in and led many successful brand experiences and brings a proven ability to build successful teams. Her knowledge will enable us to expand and develop our talent and approach whilst we continue to deliver integrated, strategic solutions for our clients."
Prior to joining FreemanXP, Baker was commercial director at CWT Meetings & Events. Here she led teams across the agency’s marketing, sales account management, supplier management and live event operations.
Baker added: "2Heads has an exceptional reputation amongst its clients, and in the industry generally, for innovative creative and consistent service levels. I’m thrilled to be joining such a talented team at such an exciting time as we continue our global expansion."
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