Ten minute ‘dry styling’ treatments will be available to those signed up to the Star Treatment experience package, with blow drys and tonging available for example.
Stevens, who is the global ambassador for Matrix - also a sponsor of the Awards - has worked with the likes of Madonna and Elle Macpherson.
The Jamie Stevens Hair team has run the backstage salon for the previous few years, and said it gives people who wouldn’t normally get to visit the salon the chance to experience what it’s like.
Around 500 people have purchased the Star Treatment package, with each receiving a Matrix goody bag at the end of their hair treatment, which will utilise products from the Style Link range.
Benefit Cosmetics is also activating at the NTAs and will be providing makeovers to guests with the same VIP package.
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