McEnroe surprised tennis fans Tom Payne and Nick Webb, who were chosen for a VIP trip to The Championships, Wimbledon.
On their journey to the tennis tournanent, the Jaguar XE they were travelling in stopped, and a ‘secret chauffeur’ in the form of McEnroe hopped in. He then personally drove the tennis fans to their final destination.
Jaguar documented the secret chauffeur experience via four cameras which were installed in the car, and the car brand measured the pair's reactions using biometric wristbands.
The wearable tech revealed that both Payne and Webb’s heart rates increased dramatically when McEnroe switched as their driver. When the new driver was revealed to be McEnroe, Payne’s biometric wristband showed that his heart rate increased by 60.3% to 93 bpm, which points at increased levels of excitement.
Payne’s heart rate continued to rise as the tennis fans discussed with McEnroe Andy Murray’s chances at winning Wimbledon for a second time and posed for photographs with the tennis champion.
McEnroe said: "I was very happy to be part of this creative stunt with Jaguar. This is the greatest grand slam of them all – both in the eyes of the players and fans – and the surprise on Tom and Nick’s faces when I got in the car shows just how excited the fans get at Wimbledon."
Payne added: "I thought I was just coming to Wimbledon to watch the quarter finals and enjoy the atmosphere, but to be driven there in style by the legend John McEnroe was incredible."
Jaguar’s #FeelWimbledon campaign sees the car brand measure the excitement levels of both the live crowd and at Wimbledon and global audience every day using biometric wristbands, atmospheric in-ground sensors and sociometric tracking.
The car brand is producing daily wrap-up videos of audience emotions, and it has created a video that looks back at such emotions during the first week of Wimbledon.