Jaguar heads to French Alps for car launch

Agency Mansfields launched Jaguar Cars' first estate model to the world's motor press in the French town of Annecy by Mont Blanc.

The destination was chosen to provide differing terrains on which 780 journalists could test-drive the X-Type Estate over a five-week period in March.

Invited guests each had two days of technical presentations and test drives.

Mansfields creative directive Ivor Frankland said: "We faced some interesting challenges, notably working at different altitudes and dealing with heavy snowfalls."


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