Its attendance is confirmed at Field Day (11-12 June), Kendall Calling (28-31 July) and Bestival (8-11 September), with more to be revealed at a later date.
Samantha Green, Mast-Jaegermeister UK events manager, said the £1m ‘Unearthed’ experience, popular among festival-goers last year, reflected the brand’s heritage and belief that extraordinary experiences are worth discovering.
"This year will see new and revamped aspects, including Hubertus Circle with expert bartenders, a new and improved VIP area, and a social media competition that offers the chance to win access to the VIP loft," Green said.
The brand, which will be showcasing its Ice Cold Shot, Root 56 and Black Spice serves, is expecting to reach more than eight million consumers with its festival activity this year.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.