The UK division of Jack Morton Worldwide has launched its new corporate identity and web site as part of the global integration of the former communications division of Caribiner International into the renamed US live events giant Jack Morton.
The new corporate logo is a graphic, representing a human face moving from indifference through insight to action. It was designed by FutureBrand following a six month consultation. The new company web site is at www.jackmorton.com and was designed in-house.
'We spent a lot of time and research coming to the conclusion we should add Worldwide to the brand name. But we did achieve a stunning logo that translates across multiple languages and we can have a lot of fun with,' said Jack Morton Worldwide UK chairman Lois Jacobs.
The former UK offices of Caribiner were one of the last of the global portfolio to re-brand. Hong Kong followed at the end of last month. Jacobs is recruiting a new head for the Hong Kong operation.
See Interview, page 27.