Patel heads up the agency’s social media and branded applications division. Working out of Jack Morton’s London office, he reports in to Adam Azor, senior vice-president, integrated and digital marketing.
The new recruit was most recently employed at content agency VCCP Kin, and he has also worked at Beattie McGuinness Bungay, where he oversaw the company's social media strategy and development.
During his time in these roles Patel worked across brands such as O2, EasyJet, New Balance, KP Snacks, Molson Coors Brewing Company, Butterkist, TUI and Microsoft.
Patel said: "Social media and live experiences are highly effective partners in the creation of extraordinary brand experiences. Jack Morton creates outstanding work in this field, where they integrate digital as fully as it is in our day-to-day lives.
"I am extremely excited to get stuck in and join the team."
Azor added: "When mastered, the alchemy between social, content and experience can create some of the most effective and powerful marketing. Vijay is an expert in these areas and the perfect fit to lead our social media and interactive technology offering at Jack Morton.
"He is an industry leader with passion, knowledge and a relentless thirst for innovation. I’m delighted Vijay has joined Jack and excited about the added impact that he will deliver on our clients’ businesses."
Jack Morton worked with children's charity Unicef to deliver its New Year's Eve activation in both London and Edinburgh last week.
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