Jack Morton NHS drive starts

Jack Morton Worldwide has begun one of its largest internal communications projects for the Department of Health (DoH).

The year-long project, called NHS Live, kicked off on 7 July with a one-day event at Excel in London's Docklands. More than 3,000 National Health Service (NHS) employees, patients and members of the public attended workshops at the exhibition centre with guest speakers including Prime Minister Tony Blair. An exhibition area housed 40 exhibitors and the day concluded with the Health and Social Care Awards.

Jack Morton won the business in January 2003 after a five-way pitch.

Managing director Laurence Croneen said: "The NHS is the biggest employer in Europe, with 1.3m people, so the challenge is to share knowledge and best practice. NHS Live aims to meet this challenge by bringing people together."

DoH director of communications Sian Jarvis added: "Jack Morton has been working closely with us to develop and deliver this ambitious programme, which creates a platform for frontline staff to share ideas and find new ways of putting patients and users at the heart of services."

Creative Technology supplied presentation screens for the event with audio supplied by Delta Sound.

NHS Live will continue with more workshops in September and a campaign to raise the profile of the Health and Social Care Awards at the end of the year. This year's awards took place regionally for the first time and generated more than 2,500 entries.

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