Butler will lead the agency's content marketing offering and joins Jack Morton from agency Gyro, where he held the role of head of film and creative content.
With more than 13 years’ experience in the industry, Butler is an award-winning writer and director and has taken lead creative roles with agencies including Iris London, CDP-Travissully and Warl London. During this period, he has worked with a large portfolio of brands including Dunhill, Lucky Stripe, Adidas, Shell, P&G, Bacardi and Sony Ericsson.
Mike Kunheim, managing director, Jack Morton Worldwide, London said: "Christopher not only lives and breathes film content, but is an industry leader with a thirst for innovation and a ground-breaking ambition for brands and their content marketing campaigns. We are thrilled to welcome him to the team and look forward to creating extraordinary work together."
Butler added: "Content marketing and brand experience are natural partners; and as technology continues to surge ahead, particularly in the fields of AR and VR, the opportunities opening up in these fields are truly game-changing for brands. As an agency that believes in pushing boundaries and being creatively brave, Jack Morton will continue to lead this new frontier – I can’t wait to join the team."
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