Jack Daniel's to host immersive cinema for Sinatra birthday

Whisky brand Jack Daniel's will celebrate crooner Frank Sinatra's 100th birthday by hosting an immersive film screening at the London Edition.

The Sinatra Century Picture House will play Ocean's 11 (Warner Bros)
The Sinatra Century Picture House will play Ocean's 11 (Warner Bros)

The one-night only event will take place on 24 November. It will focus on The Sinatra Century Picture House, which promises to transport guests’ to Sinatra’s swinging world in the 1950s and 1960s.

Ocean’s 11, the 1960 movie starring Ol’ Blue Eyes, will be shown. It will be followed by live renditions of Sinatra standards, as well as exclusive Jack Daniel’s masterclasses featuring the brand’s limited edition Sinatra Century expression.

Guests will also be treated to Jack Daniel’s Old No. 7 cocktails and canapés inspired by Sinatra’s favourite foods. Berners Tavern will provide the event’s catering. 

Jack Daniel’s has partnered with YPlan to release tickets to the experience.

More: Behind the brand - Jack Daniel's

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