Jack Daniel's announces summer of festival partnerships

Tennessee whiskey brand Jack Daniel's is bringing its Jack Rocks music programme to festivals across the UK this summer, including the Isle of Wight, Liverpool Sound City, Hackney Wonderland and Cardiff's SWN festival.

Jack Daniel's: Its Jack Rocks music experience returns to festivals this summer
Jack Daniel's: Its Jack Rocks music experience returns to festivals this summer

Jack Rocks will host the Atlantic Stage at Liverpool Sound City from 28-29 May. Over the weekend, the stage will showcase some of rock ‘n’ rolls hottest names including Catfish & the Bottlemen, The Coral, Sleaford Mods and The Dandy Warhols. Jack Rocks and This Feeling will return to the Isle of Wight Festival, being held from the 9-12 June.

The specially curated Jack Rocks This Feeling stage will feature exciting breakthrough talent, headlined by Yak, a noisy, post-punk London trio, Little Comets, an alternative indie rock trio and the thunderous sounds of Broken Hands. Other hotly tipped acts include Hidden Charms, Baby Strange and Hello Operator.

Michael Boaler, senior brand manager at Jack Daniel’s, said: "Working with venues and promoters to give a stage to great talent is something that Jack Daniel’s takes immense pride in. This is a passion we share with This Feeling, which is what makes it such an electric partnership, and why we are delighted to see many of the bands on last year’s Jack Rocks stages continue to entertain fans on increasingly large stages.

"We’re certain that this year will be no different - Jack Rocks is a place where you can always enjoy live music and discover some of the best new talent first, taking home those moments that truly stick in the memory. This is why we’re so excited to be bringing it to an even wider line-up of festivals this summer."

The Jack Rocks This Feeling stage will also appear at two soon to be announced festivals later in the summer. 

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