ITV to host experiential preview screenings for Jekyll and Hyde

ITV Events is hosting a series of special theatrical preview screenings to celebrate the launch of its new action-adventure drama, Jekyll and Hyde.

The special screenings will take place tonight and tomorrow night at The Vaults
The special screenings will take place tonight and tomorrow night at The Vaults

Two screenings will take place tonight (23 October) and tomorrow night (24 October) at The Vaults at London Waterloo, with all available tickets already snapped up.

Guests will step back in time to the 1930s for an evening of entertainment, where they will have the chance to explore Dr Jekyll’s laboratory as well as the saloon bar of his alter ego, Mr Hyde, with potions and concoctions available to try.

There will be plenty of photo opportunities, however guests have been warned to behave themselves as Dr Jekyll is said to be prone to outbursts when he gets angry.

After the guests have enjoyed drinks and nibbles and been offered the chance to explore, they will then be ushered into the theatre for a preview screening of the new show.

Jenni Eley, head of ITV Events, told Event that the screenings formed part of the ITV First Look campaign, "bringing viewers closer to ITV shows in exclusive preview events".

"The screenings celebrate the launch of Jekyll & Hyde on ITV and aim to drive buzz and excitement amongst viewers at the event and on social," she added.

ITV Events was named Event Team of the Year at the Event Awards 2015 on 14 October.

Earlier this year ITV launched an underwater vehicle from Thunderbirds Are Go on to the River Thames, to celebrate the launch of the new show.

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