ITV appoints Media 10 to launch This Morning Live

ITV is to partner with Media 10 to launch This Morning Live, which will take place at NEC Birmingham in May 2017.

This Morning Live will feature Holly Willoughby and Phillip Schofield, who present the daytime ITV show
This Morning Live will feature Holly Willoughby and Phillip Schofield, who present the daytime ITV show

The four-day lifestyle exhibition will aim to bring the ITV Daytime show to life offering experiences related to fashion and shopping, food and drink, home, gardening and pets, beauty, health and wellbeing.

The event will have live appearances from members of the This Morning family including Phillip Schofield and Holly Willoughby.

Emma Gormley, ITV Daytime managing director, said: "This Morning is one of ITV's most loved and iconic brands. With our fantastic presenting talent and the wonderful mix of content that we'll be taking on the road, this event promises to delight fans of the show across the country."

Katy Roberts, events director at Media 10, added: "This Morning Live is without doubt the most exciting launch into the consumer event space for 2017. Myself and the team will curate a spectacular line-up of brands across our key lifestyle zones including home & garden, fashion, beauty & wellness, food & drink. This event will be a real experience for our visitors who will see the nation's favourite daytime TV show brought to life through compelling content and features."

The exhibition will take place from 18- 21 May 2017.

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