Itch produces Superbowl bash for seventh consecutive year: pictures

On Sunday night (7 February) agency Itch produced NFL Superbash at IndigO2, an event experience for fans of American Football.

Itch produced NFL Superbash
Itch produced NFL Superbash

To prepare fans for the biggest game of the American Football season, the Superbowl, Itch brought in a number of pre-match entertainment acts to get fans warmed up for the game that didn't start until the early hours of Monday morning.

Hosted by DJ Trevor Nelson the event itself was sponsored by Coors, EA Sports and Pepsi Max.

Other entertainment included singer Mr Hudson, Hexstatic and Britain's Got Talent runners-up Flawless. Guests also got to enjoy the dance routines and charms of the San Francisco 49ers Gold Rush cheerleaders.

After this had finished fans got to watch the game on large screens in the venue that broadcast the match live from the Sun Life Stadium in Miami.

More pictures can be found here.

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