He will oversee Itch’s growing programme of marketing and events in Europe.
His new role is one of a number that he has undertaken as a consultant since leaving Virgin in 2011. Most recently, this has included working on Itch’s Twitter activation at Cannes Lions 2016.
Rogan said: "I am delighted to be working with Itch at this exciting time in the company’s growth. Its background in developing innovative programmes and creative content for major brands has great potential in Europe, and I’m looking forward to being part of its success."
Mike White, Itch Experience managing director, said: "We are delighted that Steve has come on board as he brings a wealth of experience that will benefit our international client base.
"Cannes is a great location for our European office. Not only is it a major hub for some of Europe’s biggest events, such as Cannes Lions, MipCom and MipIm, but it also benefits from its proximity to Nice, Monaco and Nice International Airport. We are now well-placed to deliver projects across Europe."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.