ITA transforms Stationers' Hall into secret garden

It's The Agency (ITA) hosted a Secret Garden-themed party at Stationers' Hall in London last night (5 June).

Guests make their way into ITA's Secret Garden
Guests make their way into ITA's Secret Garden

The company’s annual celebration, which took place in the Grade I listed building, was attended by around 300 event bookers and VIPs, and was based on the novel written by Frances Hodgson Burnett.

Set within the venue’s court yard, garden, court room and livery hall, guests were treated to performances from dancing imps, string quartet Niche, and music band Mercy Gold.

Attendees were able to pick from a summer garden-inspired drinks menu, which included a Gordon’s elderflower fizz, a mango lychee iced tea, and a Secret Garden cocktail containing Bacardi, apple and blackberries muddled with beetroot.

Food served at the event was Victorian in style and inspired by passages from the book, including spiced duck with crispy naan, mango puree and yoghurt – representing the character Mary’s time in India.

Other dishes included radishes and English asparagus in soil and plant pots to symbolise the garden, as well as porridge with hand-dived scallops, parsley and pickled fennel, reflecting when Mary was served porridge when she arrived at her uncle’s home.

Kate McIntosh, sales director at ITA, said: "While this event is our showcase party and is great fun, it has a serious side too. As the exclusive sales team for some of the most prestigious venues in London, we find that clients value us showing what is new, hot and on-trend.

"Working together with bookers we find we can give clients the very best value. We are also looking forward to launching some exciting new enhancements to the ITA web site soon. It will support our event bookers even better when searching for their perfect venue."

The event also gave the opportunity for the company to inform the industry and guests that it would be changing its name to its abbreviated form – ITA.

ITA’s fifth edition of its Little Black Book was distributed to emphasise the business’ new branding.

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