Lavazza introduced its A Modo Mio range of expresso machines, providing attendees to its stand with free samples of coffee produced from the colourful range.
Staffing was provided by Mash Marketing.
"Using the inspiration of the Miles Aldridge imagery, we have been able to create a unique Lavazza A Modo Mio brand and product experience to help educate our audience on the benefits of the Lavazza coffee making experience," said Iris Experience business development director Cameron Day.
"Like last year, we are looking to retail directly from the experience and we have created a number of retail promotion assets to help assist with converting people to purchase at all of our outings."
"This has been a sucessful show for us, and we got a good footfall on the stand," added Mash Marketing head events manager Tom Dyer. "Lavazza's products seem well matched for the demographic of the show."
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