IPC title stages TV-style show

IPC Live! held its first Woman & Home Experience show at Battersea Park Events Arena on 4-6 October.

IPC Live! held its first Woman & Home Experience show at Battersea Park Events Arena on 4-6 October. The Hotcakes-produced event featured a 90-minute show in a TV studio-style set, with cookery and interview areas and tiered seating. The show included cookery, hair and make-up demonstrations and a fashion catwalk. There were three shows daily. IPC Live! marketing manager Greg Sage said: “The aim was to translate the themes of the magazine to a live show.” More than 6,000 people attended the three-day event, with about 350 people at each of the nine experiences.

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