Ipanema Flip-Flops to host Brazilian summer party

Shoe brand Ipanema Flip-Flops has enlisted agency Radiator to create a Brazilian-themed brand experience on Thursday (21 May).

Sarah-Jane Crawford will co-host the event as brand ambassador
Sarah-Jane Crawford will co-host the event as brand ambassador

TV personality and style ambassador for the brand, Sarah-Jane Crawford will co-host the event at the Century Club in London’s West End. Alongside celebrating the start of summer, the event will also give guests the chance to sample products from event partners St Tropez and Rimmel London at dedicated pedicure stations.

Key invitees include fashion bloggers, members of the consumer media and fashion industry representatives. Cocktails and canapés will be provided by the venue, and samba music is also on the cards.

Mason Young, Ipanema’s marketing and PR Manager, told Event: "Ipanema Flip Flops is a colourful, playful and iconic Brazilian brand made for the summer. This launch party aims to introduce and celebrate the Ipanema spirit with some of our key influencers and trade customers."

More: Goodmans appoints Radiator for creative brand campaign

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