IPA director Hamish Pringle to give keynote speech at Summer Eventia

Eventia has announced that Hamish Pringle, director general of the Institute of Practitioners in Advertising (IPA), will open its summer conference on 27 June in Cardiff.

Hamish Pringle to give keynote speech at Summer Eventia
Hamish Pringle to give keynote speech at Summer Eventia

Pringle will share his views on where events sit in the overall media landscape and draw on ideas from his forthcoming book "Spending Advertising Money in the Digital Age – How to Navigate the Media Flow", co-authored with Jim Marshall of Aegis Media.

He will talk about how new media enables brands to communicate better with people and help them make important purchasing decisions.

Summer Eventia takes place at The Mercure Holland House Hotel in Cardiff from 26-28 June.

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