Investors enter battle for Alexandra Palace

Three companies are battling it out over a 125-year lease at north London venue Alexandra Palace. Following an extensive marketing campaign to promote the venue to potential investors, the Business Design Centre Group, Earls Court and Olympia (EC&O) Group and property developer Firoka (Heythrop Park), have been named as the shortlisted contenders.

Three companies are battling it out over a 125-year lease at north London venue Alexandra Palace. Following an extensive marketing campaign to promote the venue to potential investors, the Business Design Centre Group, Earls Court and Olympia (EC&O) Group and property developer Firoka (Heythrop Park), have been named as the shortlisted contenders. “The response to the marketing campaign was excellent and we are pleased to be working with three prestigious players who have presented innovative and high-quality proposals,” said Alexandra Palace and Park general manager Keith Holder. “We will now work closely with each of the companies to establish the scope and viability of the schemes. We hope to announce details for the preferred partner early this year,” he added. Each company received a detailed brief late last year and submitted their full proposals on 6 January 2005. These included building and development plans, technical information and a business plan, as well as details of their financial status and offer. “We have the expertise of dealing with listed buildings having recently acquired the Brewery, and our experienced property management arm is looking to use its specialist skills to support the development of Alexandra Palace in the exhibition and events sector,” said EC&O chief operating officer Simon Conway. “We are committed to retaining key events in the Alexandra Palace calendar that benefit the local community, such as the annual fireworks display.” Meanwhile, the Association of Exhibition Organisers has announced the relocation of its 2006 Awards from London’s Excel to Alexandra Palace. The event is scheduled to take place on 30 June. “2006 is looking like it will be another vintage year for us, we really seem to have caught the imagination of the public and the events industry alike,” said Alexandra Palace head of sales and marketing Chris Gothard.

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