Me and my internship: Sarah McDonald, iD

Sarah McDonald, an intern at experiential marketing agency iD, explains why she was attracted to the company.

Sarah studied at Ashdown Academy to gain hands-on industry experience
Sarah studied at Ashdown Academy to gain hands-on industry experience

The events industry has always been something that I have been eager to learn more about. From coordinating events at school and sport socials at university, I have always enjoyed the organisational aspect of overseeing an event from start to finish.

But with a degree in Theology from Durham University, I was unsure exactly how to enter this field! After doing some research online I decided I wanted to do a course in event management. I came across Ashdown Academy, a postgraduate events course based at the University of London.

Following three months of academic and practical learning, which involved responding to live briefs and pitching to clients, we were asked to secure a three month placement within the industry. Having completed many modules covering the dynamic and diverse aspects of the events world, I felt more knowledgeable about where I wanted to start my career. 

Experiential marketing was not a term I was familiar with before starting my course; however I soon realised that this was the path I was most attracted to.

I researched many agencies online, and came across iD, an experiential marketing agency who works alongside many leading brands, delivering product sampling campaigns, brand experience events and retail campaigns. They’ve done some really cool stuff!

After arriving at the office for my interview, I got a feel for the agency and realised it was somewhere I would love to work. So it goes without saying that I was absolutely thrilled to be offered an internship.

I am currently in my third month at iD. During this time I have been fortunate enough to work across both the experiential teams and the new business and marketing team, allowing me to gain some really valuable experience. 

Whilst with the experiential team, I have worked across a variety of campaigns, including their recent workplace sampling campaign for Robinsons Squash’d.

The marketing side has also involved lots of research for new business and pitching, which has been particularly interesting as it has really opened my eyes to the wider experiential marketing industry. 

Having had the opportunity to work at an agency like iD, I feel even more passionate about the fact that the events industry is where I wish to launch my career. Over the next few years I hope to gain more experience, hopefully one day being involved in co-ordinating events internationally, as I would love the opportunity to incorporate work with travel.

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