I remember during my first year of university Mike White, the founder and partner of Itch, came in to guest lecture, and I was immediately excited by the agency.
Fast forward another year of university, another talk from Mike, a nervous wait after I had sent my CV to the agency, writing an Itch style newsletter and an hour-long interview, and here I am writing this as a fully-fledged member of the team.
My time at Itch has flown by; probably due to the opportunity to really get stuck in. During my second week I was on site as a runner at Goodwood Festival of Speed, where I worked on Mazda’s MX-5 mini music festival activation. I’ve worked on several events, however it marked the first time I’d been there from the beginning - it was amazing to see the visuals turned in to reality.
The highlight so far has been working on V Festival’s Louder Lounge. Spending a week in an empty field that turns, little by little, in to a music festival is an experience and a half. Again my official role was production runner, but as anyone who works in this industry knows, roles often turn into a little bit of this and that and a lot of helping when someone needs it.
My week involved blowing up inflatable chairs, building flat-pack furniture, searching high and low for the correct compressor connector (best not to ask…), transporting people around in a buggy and most importantly, replenishing chocolate stocks in the site office. It was a long, busy week but it was really amazing to be a part of.
One of the best things about being at Itch is that no two days are the same. At the start of the week I might be researching different venues for upcoming projects, attending a brainstorm to come up with experiential ideas or writing content for our Snitch newsletter. By the end of the week I could be inputting data in to a budget, setting up the boardroom for a meeting, organising our work social or even changing a light bulb.
I never thought I’d be lucky enough to intern at Itch and meet the people that I have, so I am really making the most of my year.
My advice for getting in to events would be to get lots of experience, aim high and never moan.
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