Since finishing my studies in May, I have been working for a digital agency, 10 Yetis Digital, in their social media department as junior social media executive.
Whilst at university, I had one section of one module over the course of three years devoted to social media, so in terms of formal training, I was lacking. However, I realised the importance of social media a few years ago, and saw that engaging with influencers, both in the events world and not, on Twitter can be beneficial to an aspiring events management professional. Twitter is how I met Andy Barr, MD of 10 Yetis Digital, and it’s how I’ve met many brilliant #eventprofs, Wil Watts, Jason Alan Scott, and Kevin Jackson. Without the social platform, I simply wouldn’t have connected with these folks.
Through my time at 10 Yetis Digital I learnt many things, I can take a lot of the terminology and mechanics from the digital marketing sphere into the events world, bringing together two areas of a business.
Working in different areas is really important; experiences different challenges, and developing new skills is all part of what makes someone a well rounded employee.
I hope to take this approach to my new role as events and operation co-ordinator, working on events including International Confex and the Event Production Show. One should never stop learning, and I have an awful lot more to learn.
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