Internet is first for ROI reports GPJ

The Internet is a top marketing priority for companies in 2005 according to a new study by event marketing agency, The George P Johnson (GPJ) Company.

Over 75% of the 151 UK marketers surveyed stated they would maintain or expand their web marketing in the coming year with 36% planning to spend more.

One in five marketers also stated that the Internet out-performed every other element of marketing in terms of return on investment.


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