Singapore's exhibition, meetings and convention industry have
joined forces on a marketing campaign to boost awareness of the
The Singapore Intelligence Centre (SIC) comprises ten local partners
including the Singapore Tourism Board and Singapore International
Convention and Exhibition Centre (SICEC). The three-year campaign will
cost about dollars 1m (pounds 690,000) per year.
The SIC aims to get more events at the SICEC. It also hopes to create
business spin-offs for hotels.
See Asia/Pacific, p41.