Dmg world media has bought a 25% stake in US trade show organiser Western Exhibitors, the largest organiser of gift shows in the west of the US.
The share is worth dollars 10m (pounds 6.67m) with Dmg buying the final 75% in five years.
Western Exhibitors runs twice-yearly shows in San Francisco, Seattle and Portland. Last November Dmg bought a 25% stake in George Little Management (GLM). It also owns a 44.75% share of Whereoware.com, a business-to-business e-commerce site launched last summer to serve the gift industry.
'The deal means we will be able to raise the quality of the shows,' said Dmg chief operating officer Michael Franks. 'Western Exhibitors shares our vision for the development of the gift industry.
'We are delighted to extend our involvement in this market with such a highly regarded company,' he added.
Dmg says the acquisition will bring together the fragmented US gift industry, which has 10,000 manufacturers and 180,000 independent retailers.
The move follows Dmg's acquisition of four US antiques shows last month (Marketing Event, February) worth about dollars 7m (pounds 4.6m).