INTERNATIONAL NEWS: Dmg forks out for fifth Dubai show

Dmg World Media has bought the Hotel Show in Dubai. The deal brings

the number of shows the group operates in the area to five. These

include the Big 5 construction show and Index, aimed at the furniture

market.



The deal is worth dollars 3.75m (pounds 2.6m) and Dmg will pay

Streamline Marketing in three stages over the next three years,

depending on show profits.



Streamline will continue to manage the show, which takes place at the

exhibition halls at Dubai International Airport.



'The Middle East is one of the biggest hotel growth areas in the world,'

said Dmg corporate business development manager Ben Brougham. 'Having

the Hotel Show fits in well with Index, which is hotel and office

related. With our investment we expect the show to grow rapidly.'



'With the massive construction of hotels in the Middle East, there is a

clear need for a show dedicated to the industry,' added Dmg managing

director of Dubai business Bernard Walsh. 'The show is a specialist

environment for manufacturers and service providers.'



The group has no immediate plans to expand into other regions although

Brougham added that Asia 'is potentially of interest' to Dmg.



'In the Middle East our main priority is to build on our existing

business,' he added.



The Hotel Show ran from 1-3 April this year.



According to Dmg the hotel industry is valued at dollars 2.5bn (pounds

1.7bn). In the next three to five years about 140 luxury hotels are

expected to be built in Dubai.



Saudi Arabia is investing dollars 2.6bn (pounds 1.8bn) in tourism.




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