International Confex 2012 to leave Earls Court for Excel London

UBM Live has announced it will move International Confex to Excel London in 2012 to allow the show to expand in the future.

International Confex to move to Excel London
International Confex to move to Excel London

The exhibition currently resides at Earls Court, with the next outing due to take place next month from 1–3 March 2011.

"Moving to Excel will offer us more flexibility and opportunity to grow Confex in the next few years," said International Confex director Alison Willis.

"We want to increase the hosted buyers scheme and reach more international visitors, which will be easier due to Excel’s close links to City Airport and plans for the Crossrail link. There are also a wide range of hotels on site and good facilities for our visitor base."

Hosting the show at Excel during the same year as the 2012 Games was also a key factor in the move.

Willis said there are no plans as yet to use the International Convention Centre during the 2012 show, but having it on site provides UBM with the opportunity to grow in the future.

"We have to make sure we remain the leading event for the event industry," added Willis.

Excel managing director David Pegler said its own clients, such as the corporate and association markets, make up a large proportion of the core audience that International Confex targets, and it will use its own marketing to raise awareness of the show.

EC&O group managing director Nigel Nathan added, "We are very proud of the instrumental part we’ve played in the growth and success of International Confex and look forward to seeing how the show develops in its new location."

UBM will continue to host a range of events at Earls Court and Olympia including Total Workplace Management, Energy Solutions and M&E – The Building Services Event, Technology for Marketing, Internet World and Call Centre Expo.

"We’ve made significant investment this year in a hosted buyer programme which will see more than 350 senior decision-makers brought into the event," added Confex Group portfolio director Jonny Sullens.

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