Taking place today (28 November) from 6pm-9pm at Graphic Bar in Soho, London, the event will showcase products from independent businesses that use Instagram, aims to turn the site's potential as a virtual gift guide into a physical reality. People are being encouraged to visit the free event, mingle and browse for gifts for Christmas.
Products on display will include hand-crafted jewellery, matcha tea and personalised stationery. Earlier this year, Mercure Hotels partnered with contemporary food designers, Bompas & Parr, to create 'pre-instagrammed' picnic hampers, which were showcased at a Mercure-hosted event.
Online marketplance Etsy opened a four-day pop-up store earlier this month, showcaseing 100 unique designs of single item each day.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.